Turn Retail Shelf Space
Into Measurable Growth
One simple platform to discover, book, and track retail shelf placements — without the back-and-forth.
Dashboard
Placement performance & revenue overview
9
Active in store
2
22% utilization
7
Ready to book
0
Awaiting approval
R 7 600
From booked
R 44 600
Unrealised
Monthly Revenue
Paid invoices — last 6 months
Placement Status
9 active positions
- Available
- Booked
- Pending
Trusted by leading retail stores & brands
Make your retail network work harder
Streamline shelf placements, supplier relationships, and store performance — all in one platform.
Placement Dashboard
See every shelf booking, activation, and campaign across stores in one view.
Suggested actions
- ✦Optimize underused Gondola EndsAction
- ✦Raise pricing on Checkout DisplaysAction
- ✦Re-engage 2 dormant suppliersAction
Smart Operational Insights
Shelflane highlights opportunities inside your network — without needing manual analysis.
Supplier activity
Supplier Activity Tracking
Track how suppliers engage with your stores in real-time.
Placement Performance Analysis
Understand which placements drive the most value — and which aren't being used effectively.
Benefits That Truly Matter to You
Monitor metrics as they happen, so you can respond quickly and keep your goals on track.
Real-Time Visibility
Track placements and activations across your network as they happen.
One Source of Truth
Brands, suppliers & stores all operate from the same platform.
Actionable Performance Insights
Make decisions based on store-level results — not assumptions.
Secure Collaboration
All agreements, bookings & approvals live in one secure system.
Custom Reports
Create tailored reports that fit your needs and highlight key insights.
Simple to Use
Navigate easily—no steep learning curve, start making better decisions quickly.
Launch and manage your shelf network in 3 simple steps
From store layout to live supplier bookings — Shelflane gets you operational fast.
- 01
Sign Up
Create your Shelflane account and set up your store profile.
- 02
Onboard Store Layout
Our team digitizes your store's shelf structure.
- 03
Add Suppliers
Invite suppliers onto the platform and begin managing placements.
Simple Pricing Built Around Your Stores
Shelflane scales with your retail footprint — not with feature gates.
Growth
Each store functions as its own placement environment.
Get StartedWhat's included
- Full shelf layout onboarding
- Placement management dashboard
- Supplier access & coordination
- Booking visibility
- Store-level operational control
A smarter way to manage in-store placements
Turn shelf space into a structured, revenue-generating asset.
Without Shelflane
- Shelf space is managed manually
- Supplier coordination is fragmented
- Visibility is limited
- Opportunities get missed
- Performance is hard to track
Shelflane
- All placements in one platform
- Store & supplier coordination simplified
- Real-time visibility across locations
- Structured booking of shelf space
- Clear oversight of what's active and where
Common questions with clear answers
Here are answers to the most common things people ask before getting started.
What is Shelflane?
Shelflane is a platform that connects brands, suppliers and retailers to manage shelf placements and in-store activations.
Who is it for?
Retailers who want to monetise and organise shelf space, and the brands and suppliers who book placements in their stores.
Do I need technical skills?
No. Shelflane is built to be simple — our team digitizes your store layout for you and the dashboard requires no technical setup.
Can we manage multiple stores?
Yes. Each store runs as its own placement environment, and you can manage them all from one account.
Can I try Shelflane before committing?
Yes — there are no long-term contracts, so you can get started and scale as it works for you.
Turn shelf space into measurable growth
Turn complex data into clear, actionable insights so you can make smarter decisions and drive growth with confidence.